Fitt Insider Whoop's Hiring Spree, CrossFit's CEO Departs, Equinox's Luxury Travel Play
Mar 5, 2026
Leadership shakeups and a possible sale at a major fitness brand make headlines. A luxury wellness resort on the Red Sea signals a high-end travel and longevity push. A wearable company plans major international hiring and new health-monitoring tech.
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CrossFit Leadership Shakeup Amid Sale Talks
- CrossFit faces leadership and strategic uncertainty as CEO Don Faul steps down while the board pursues a sale with Moelis & Company advising the process.
- The exit coincides with competitive pressure from standardized events like High Rocks and alternatives (run clubs, Pilates) that challenge CrossFit's relevance to new exercisers.
Equinox Expands Into Luxury Wellness Resorts
- Equinox is shifting from gym operator to a lifestyle hospitality play by opening a 128-room luxury resort on Saudi Arabia's Red Sea with a 20,000-sq-ft fitness club and recovery spa.
- The company plans 30+ hotels over the next decade to link destination resorts with its global club network and longevity programming.
Whoop's Aggressive Hiring Ahead Of Potential IPO
- Whoop plans a roughly 75% workforce increase, adding 600+ roles as it scales toward a potential IPO and pushes beyond fitness tracking into preventative health.
- International markets now make up 60% of sales and the latest device includes ECG, blood pressure, and AFib detection moving into clinical features.