Terms of Service with Clare Duffy Hinge’s CEO on Fighting Dating App Fatigue
12 snips
Feb 10, 2026 Jackie Jantos, Hinge CEO who steers product strategy for Gen Z dating, talks about stemming swiping fatigue. She covers why daters burn out and how Hinge designs to get people off the app. She explains longer onboarding, chat limits, AI tools that spark real conversations, and practical tips to refresh profiles and actually meet in person.
AI Snips
Chapters
Transcript
Episode notes
Design Mirrors User Demographics
- Hinge pivoted to focus on Gen Z and noticed increased fluidity in gender and identity among users.
- The company aligns its hiring and design process with the demographic makeup of its audience.
Design With, Not For, Your Users
- Build products with the intended users involved early: 'design with, not for' to ensure representation guides decisions.
- Jackie says bringing core audiences into the room produces sustainable product experiences.
Trade Friction For Better Matches
- Use a longer onboarding to gather richer signals even if some users drop off; it improves match quality and intention.
- Jackie notes Hinge accepts a 20% onboarding drop to build a community of highly intentioned daters.