The Art of Online Business [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.
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In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine. Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon. Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.
One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things. Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular: One where she spent just $100 on Facebook ads and did over $50K in revenue. And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.
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