Mixed Signals from Semafor Media Rolling Stone scion on investing in ‘Track Star’ and the anti-algorithmic future of music media
Feb 13, 2026
Gus Wenner, chairman of Rolling Stone and founder of Wenner Media Ventures, blends legacy publishing with new media. He discusses investing in the Track Star video series. He argues algorithms disrespect audiences. He explains a talent-first, human-curation approach and plans to scale Track Star into events and broader music storytelling.
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Thrown Into Crisis At 26
- Gus Wenner described being thrust into running digital at Wenner Media in 2012 while his father was ill and print revenues collapsed.
- He led sales of Us Weekly, Men's Journal, and Rolling Stone and learned fast under intense pressure.
High-School Connection Led To Deal
- Gus knew Track Star founder Jack Coyne from high school and tracked his career through early video work.
- He first considered hiring Jack for Rolling Stone, then invested when the show exploded in reach and influence.
Talent Is Today’s Core Asset
- Strong on-screen personalities are the modern equivalent of star writers for cultural brands.
- Gus compares Track Star hosts to the talent that defined Rolling Stone's identity decades ago.