Overtime's Dan Porter on why Gen Z will never subscribe to your OTT sports channel and how you should reach them instead

SportsPro editor at large Eoin Connolly talks to Dan Porter, the forthright and quotable founder and chief executive of Overtime, about how the youth-focused digital sports network grew an audience of millions and why that audience won't be signing up for subscription channels any time soon.

Speaking in Madrid during the SportsPro OTT Summit, Porter makes the case for a more participative approach to media, explains why he thinks a wider range of options are weakening young fans' ties to traditional sport, and lays out his plans to turn the Overtime project and community into something very big.