R.C. Buford on Leadership, Evaluating Character, and Building Championship Cultures | When Something Breaks

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Apr 27, 2022

R.C. Buford, the former GM and current CEO of Spurs Sports and Entertainment, shares his journey in building a sustainable championship culture with the San Antonio Spurs. He discusses the significance of diversity and individual character over mere talent in sports teams. Buford also emphasizes the importance of leadership during crises, showcasing how adaptability and empathy foster collaboration. Highlighting the role of each team member, he draws inspiring parallels on inclusivity and the collective pursuit of excellence.

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ANECDOTE

Alumni Locker Room

The Spurs have an alumni locker room section.
This encourages past players to stay involved and reinforces the team's culture.

ANECDOTE

Hallmarks of Good Culture

Strong cultures prioritize the team over individual needs.
Members hold each other accountable and focus on the organization's greater mission.

INSIGHT

Beyond Winning

Focusing on values beyond winning can actually improve performance.
People wrongly believe that focusing on anything other than winning harms success.

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Ryan reads today’s daily meditation and talks to R.C. Buford about how the Spurs went about trying to build a culture of sustainable success, the hallmarks of building great cultures, the benefit of diversity within an organization, and more.

This is an excerpt from the Daily Stoic Leadership Challenge, a 9-week course that was built to mirror the kind of education that produced historically great leaders like Marcus Aurelius. It is now a recorded course, which means all participants will join the course and move through it at their own pace. Sign up at https://dailystoic.com/leadershipchallenge

R.C. started his professional career as an assistant coach at the University of Kansas in 1983. R.C. was named CEO for Spurs Sports and Entertainment in July of 2019. In his current role he leads the business operations for all sports franchises owned and operated by Spurs Sports & Entertainment which includes the San Antonio Spurs (NBA), the Austin Spurs (NBA G-League) and San Antonio FC (USL Soccer) as well as the operations of the AT&T Center and Toyota Field.

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