Thoughtworks Technology Podcast Are we entering the 'age of intent' in digital interaction?
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Dec 23, 2025 Sarah Taraporewalla, APAC CTO at ThoughtWorks and author, dives into the 'age of intent,' exploring how AI-driven interfaces will transform digital interactions. She explains the shift from traditional interfaces to intent-based systems, discussing early experiments and the importance of finding discoverability advantages. The conversation highlights the risks of AI hallucinations alongside opportunities to enhance brand trust through tailored data responses. Sarah emphasizes the need for organizations to adapt their architectures and foster experimentation to meet changing customer expectations.
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Responses Can Include Branded HTML
- Intent interfaces can return structured HTML and visual elements, not just text responses from LLMs.
- That capability lets organizations preserve branding and richer user experiences inside conversations.
Generative Discovery Mirrors Early SEO
- Discovery in intent ecosystems will resemble SEO's early black art and remain opaque until providers clarify ranking mechanisms.
- Meanwhile LLMs will surface multi-source data, mixing web content and third-party signals into single answers.
Use Official Apps To Reclaim Trust
- Consider building an official app or MCP to regain control and restore brand trust in LLM-driven results.
- Branded, authored responses from your app can counterbalance hallucinations and opaque surfacing.