Reed Between the Lines What Elite B2B Marketers Do Differently to Win (with Tas Bober)
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Jan 29, 2025 Join Tas Bober, founder of Scroll Labs, as she revolutionizes B2B marketing with her unique focus on consumption over conversions. Discover her innovative framework for landing pages that genuinely engage audiences. Tas shares insights on finding your niche, balancing humor and professionalism, and growing your LinkedIn presence through strategic comments. With her candid anecdotes, she highlights the power of authenticity in building personal brands even in saturated markets. Get ready for actionable tips to elevate your marketing game!
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From Burnout To Founder By Chance
- Tas left in-house work burned out and planned a parenting podcast as a creative pivot.
- A consulting lead and quick website pivot led her to win early landing-page clients and start Scroll Labs.
Optimize Landing Pages For Consumption
- Tas reframed landing pages from conversion-first to consumption-first for B2B buyers.
- She argues B2B buyers research heavily and convert after many touchpoints, so pages should educate and earn trust.
Create Intent-Based Landing Page Types
- Build different landing-page types: product, comparison, trust, demo, and pricing pages tailored to intent.
- Include pricing or starting ranges to help buyers build internal business cases and self-qualify.