Breaking B2B - SaaS Marketing and B2B Marketing Podcast #305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Jan 30, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
How to Convert Prospects to Customers
02:09 • 3min
How to Tie Your SEO to Conversion
04:42 • 2min
How to Use Web Analytics to Track Your Performance
06:42 • 2min
The Importance of Optimizing Your Marketing Funnel
08:21 • 5min
The Importance of Middle of the Funnel
12:53 • 3min
How to Make Your Product a Need to Have
15:59 • 2min
How to Market Your Mid-Functional Offer
17:54 • 4min
How to Use UTM Codes to Reach Your Audience
21:57 • 3min
How to Prove a Mid Touch and MidFunctional Offer Is Working
25:24 • 4min
How to Speed Up Your Sales Cycle
29:16 • 2min
How to Grow Your Business With a KNOTCH
31:32 • 2min