The Glossy Beauty Podcast The Glossy Beauty Podcast looks back at beauty in 2025
Dec 18, 2025
As 2025 wraps up, the discussion dives into Gen Alpha's burgeoning influence as beauty consumers, with brands rapidly adapting to meet their needs. Lip care emerges as a bright spot amidst a challenging year for color cosmetics, while lip liners gain popularity for their new role in contouring. The theme of longevity resonates strongly, driving interest in clinical skincare and wellness investments. The hosts also tackle consumer sentiment, pricing dynamics, and the evolving landscape of independent journalism in beauty.
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Sincerely Yours Launch Drew Massive Crowds
- Sincerely Yours launched with massive demand, drawing 87,000 people to an event at American Dream Mall.
- The sellout event sparked controversy over kids using products they couldn't read labels for.
Gen Alpha Sparks Nuanced Debate On Kids' Routines
- Debate split between skincare-as-hygiene for kids and concerns about early cosmeticization.
- Founders and clinicians offered nuanced views; some framed routines as healthy habit training.
Lip Products Fueled Makeup Growth
- Makeup broadly underperformed in 2025, but lip products surged as the category exception.
- Lip treatments, liners and tinted balms offered low-cost, impulse-friendly growth opportunities.