362. Sharing Your Story with Kelly Kussman of Cayla Gray

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you.

Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents – all handmade in Arizona. Kelly started her career with a dream job out of college, selling cosmetics. Since then, she’s taken her passion and turned it into a successful business of her own.

Kelly’s dad was an entrepreneur so she grew up around product bosses and always saw it as something exciting that she could aspire toward in her own life. It was scary to walk away from the security of that dream job, but she explains how she found the courage to do it, and why it was one of the best decisions she’s ever made. 

One of the things Kelly does an incredible job of is telling her brand’s story, and making those connections with her potential customers. As a business owner, you should be sharing your story repeatedly with your audience to build those connections, and draw potential customers into your brand. Knowing the reason why you started your business and being able to share that story with your customers really allows you to connect with and attract the audiences that you want to sell to! 

One of the reasons Kelly has had so much success with Cayla Gray is due to her ability to share her story and connect with her customers. Kelly also provides us with one final piece of business advice: “failure” is not a bad word! 

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Resources:

• Cayla Gray’s website
• Cayla Gray on Instagram
• If you’re a product boss looking for the quickest path to grow your business to multiple six figures with the experience and knowledge of coaches, mentors, and a like-minded community, then make sure you join the waitlist for The Product Biz Accelerator! By joining the waitlist, you’ll be the first to know when the doors are opening again and you’ll have the opportunity to grab your spot before anyone else!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss