Curious Minds at Work CM 287: Andrew Brodsky on the Secrets of Successful Virtual Communication
Mar 9, 2025
Andrew Brodsky, a management professor and expert in virtual communication, shares insights from his book, Ping: The Secrets of Successful Virtual Communication. He discusses effective practices for building trust and managing digital conflicts. Brodsky introduces the PING framework (Perspective taking, Initiative, Nonverbal, Goals) and emphasizes the importance of balancing communication modes. He highlights strategies for productive meetings, emotional sensitivity in emails, and the power of frequent, short interactions to enhance relationships.
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Question Meetings Before Scheduling
- Ask first: should we meet at all, who needs to be involved, and is the information straightforward.
- If you do meet, set a clear agenda and end time to keep meetings focused and productive.
Chunk Your Communication Time
- Chunk communication into a few set times per day instead of constant interruptions.
- Block those slots to protect deep work and give your brain periodic recovery breaks.
Visibility Shapes Performance Perceptions
- Managers rely heavily on visible communication signals because most work lacks objective performance metrics.
- Frequent short updates make you appear more present and trustworthy than infrequent long reports.
