Creator Economy Live UK Creator Marketing Insights with Naomi Horan of Cloud Nine
Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester.
Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influencer partnerships, builds authentic creator relationships, and balances campaigns with long-term community.
In this episode, we cover:
✨ What makes Cloud Nine stand out in the competitive beauty space
✨ How brands should think about gifting vs paid partnerships
✨ The value of long-term creator ambassadors vs one-off campaigns
✨ Differences in creator performance across the UK, Europe, and Australia
✨ Where beauty influencer marketing is heading in 2026
Plus, Keith and Brendan break down the latest creator economy headlines and wrap up with Creator of the Week, Brand of the Week, and Follow picks. 🎙️
If you work in beauty, DTC, or creator-led marketing, this episode is packed with insights you won’t want to miss.