Grow Your Video Business with Ryan Koral

482. Why You're Afraid to Charge More with Brian Bogert

Mar 23, 2026

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Brian Bogert is a human connection expert and voice architect who helps people identify the hidden patterns and emotional blocks that keep them stuck — in life and in business. In this episode, we dig into why so many creatives struggle to charge what they're worth, how childhood experiences shape our business decisions, and what it actually looks like to "drop the armor" so you can show up with more confidence and land better clients.

Key Takeaways

Your pricing problem is probably a personal problem. Brian shares how a video creative with over a million followers had never made more than $50K/year — until they addressed the emotional blocks tied to a childhood experience. Within months, she 3X'd her rate and was on track for her first million.
Ask the question nobody's asking. The simplest way to get unstuck is to ask yourself (and your clients) better, open-ended questions. Brian's framework: "Questions create options and opportunities to make new choices."
Strong spine, soft front. Know your value, your boundaries, and your worth — and be unwavering in that. But stay open enough to connect. That combo is what drives both better relationships and better sales.
Your voice is your greatest asset. In a world where AI is commoditizing creative work, what sets you apart is your authentic voice, your leadership, and your ability to connect on a human level.

About Brian Bogert

Brian Bogert is a strategic voice amplifier and emotionally driven force multiplier who helps people lead, communicate, and scale with clarity - without compromising their humanity.

Brian works with entrepreneurs, elite performers, and visionary creators to unlock clarity and scale through the lens of human behavior, message intelligence, and scalable connection. He compresses time, cuts through noise, and turns chaos into aligned action.

With 100M+ video views and one of the most powerful comeback stories in the space, he brings raw authenticity, actionable insight, and unmatched energy to every stage, podcast, or training he leads.

He believes in using technology to amplify humanity and truth - not replace it. Always human first.

"When you eliminate waste, you can operate at speed without the need to hurry." - Brian Bogert

In This Episode

[00:00] Welcome to the show!
[05:37] Meet Brian Bogert
[07:28] Identifying and Removing Waste
[20:32] Defining Where You Are Stuck
[22:32] Importance of Questions
[28:36] Strong Spine, Soft Front
[32:05] Sharing Your Story Helps Others
[36:17] Vulnerability
[42:08] How To Charge More
[48:35] Connect with Brian
[52:54] Outro

Quotes

"Your voice is your greatest asset. The question is, do you know your voice? Do you feel strength and conviction in your voice? And can you be unwavering in your voice?" — Brian Bogert

"The second you have nothing to protect, justify, or defend about yourself — about how much you charge, about the quality of your work, about your integrity — you are free." — Brian Bogert

"You don't have it because you don't ask for it. We're afraid." — Ryan Koral

"Courage doesn't mean you're not afraid. It means you choose to do it anyway." — Brian Bogert

"The world will never judge you based on your intent. The world will only ever judge you based on what your words, actions, and behaviors communicate, even if you're not aware of it." — Brian Bogert