A History of Coffee 6) The Future of Coffee?
May 13, 2021
Discover the fascinating evolution of specialty coffee and its cultural significance. Explore the journey from mass production to unique micro lots, driven by pioneers in the industry. Delve into the challenges faced by small farmers amid climate change and market pressures. Learn how consumer choices can positively impact the coffee supply chain and support equitable practices. Plus, uncover the deeper implications of colonialism in coffee history and its relevance today.
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Specialty Can't Fix Structural Poverty
- Specialty coffee raises quality and consumer awareness but cannot alone end coffee's poverty trap.
- Only a small share of farmers earn specialty premiums, and processing cost excludes many smallholders.
Help Farmers By Seeking Market Diversity
- Diversify market channels: certify where useful and sell best lots as specialty while finding better buyers for the rest.
- This pragmatic mix helps producers capture premiums without abandoning commodity markets entirely.
Demand Growth Favors Large Producers
- Rising global demand will be met largely by mechanized Brazilian Arabica and Vietnamese Robusta expansion.
- That supply response will mute price gains and leave smallholders exposed to volatile markets.
