Jeremy on Marketing Podcast Ep68 | Fill your Staff PTs Schedule in 8 Weeks
Hiring your first staff PT is one of the biggest mindset shifts in clinic ownership. The second payroll becomes real, fear shows up fast.
In this episode, Jeremy breaks down the exact 6-part system he has used in his own clinic and taught inside Patch to help new staff PTs reach 25 visits per week within 8 weeks.
📌 Episode Topics- Why hiring feels scary for most clinic owners
- The real reason new staff PT schedules stay empty
- The 6-part system for filling a new PT fast
- Why discounted offers can help you break even sooner
- How email, ads, social media, and manual reach-outs work together
Most clinic owners do not have a hiring problem. They have a demand generation problem.
If you do not have a system to create demand for someone other than yourself, hiring will always feel risky.
✅ The 6-Part System- Email Campaign: Run a 2-week campaign introducing the new PT, their niche, and a strong limited-time offer.
- Paid Ads: Increase Google and/or Meta ads once the PT is ready to take evaluations.
- Social Media: Post consistently about the new hire, the offer, and why they are a great fit.
- Old Lead Reach-Out: Manually contact form fills and discovery call leads from the past 12 months.
- Past Patient Reach-Out: Reconnect with former patients, incomplete packages, and people who fell off the schedule.
- Sales Assets: Create a landing page and package sheet so all traffic points to one clear offer.
Jeremy recommends a low-barrier entry offer to get momentum fast, usually a discounted evaluation and a discounted package.
The goal early on is simple: fill open slots, build confidence, and get the new PT to break even as quickly as possible.
📈 The Main TakeawayIf you only do one or two of these steps, results will be inconsistent.
If you execute all six together, hiring stops feeling like a gamble and starts becoming a growth lever.
📞 Want Help Building This System?If you want help filling a new staff PT's schedule faster, Patch can help you build and run this system inside your clinic.