Succeed Without Selling with Diane Helbig

How can you tell that you're already a successful business person? Is it with the number of sales that you made or the number of people's lives that you've changed?

If you're still on your way to the top of the success ladder, what are the next steps to ensure your spot at the top?

In today's episode, Mark welcomes Diane Helbig. Diane is a successful author, business advisor, sales and social media trainer. She talks about the different strategies and advice she's giving to her students to increase sales and develop their business. She also discusses the connection between business therapy and growth.

Highlights

• Mark Twain's statement - 0:39
• The common sense revolution coming to professional sales. - 2:30
• Diane's sales journey: her background that got her to where she is today. - 4:49
• What prompted her to release the book, Succeed Without Selling? - 6:38
• "Business is about people. Interacting with people. It's not about the product or the company." - 9:53
• There is a strategy for helping somebody or deciding they're wrong for you and moving on. - 11:21
• It's not the salesman's fault. It's the philosophy of the company and its "do it my way" concept as supposed to "let's really build a great client base." - 19:11
• Advice or coaching to the sales leaders right now who have a tough job. - 22:04
• If the goal really is to increase sales, we have to stop changing the goal to "do it my way". - 28:34
• What's the X Factor of this whole thing? - 32:23
• A business development program where business therapy meets growth. - 36:01
• Connection between business therapy and growth. - 36:14
• Instead of asking someone why they did something, ask them to explain their thought processes when they did it. - 40:15
• Diane's recommendations: Resources for knowledge and personal growth. - 44:13
• Where to find Diane. - 46:28

Episode Resources

• Harvard Business Review
• Hubspot
• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• Connect with Diane Helbig
• Succeed Without Selling
• https://www.helbigenterprises.com/
• https://www.linkedin.com/in/dhelbig
• Accelerate Your Business Growth Podcast