Car Dealership Guy Podcast Auto Marketing Monday w/ Jeff Ramsey, Brian Kramer, and Dustin Clark | Daily Dealer Live
Nov 10, 2025
In this engaging discussion, Jeff Ramsey, CMO of Ourisman Auto Group, shares insights on record sales and innovative inventory strategies to lower costs. Brian Kramer, EVP at Cars Commerce, reveals how data-driven inventory sourcing can outpace competitors like CarMax and Carvana. Dustin Clark, CMO at Andy Mohr Auto Group, highlights the importance of aligning marketing across multiple dealerships and utilizing AI for backend opportunities. Together, they explore effective marketing tactics and the future of digital lead conversion.
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Episode notes
Spend Smart Social Video For Inventory
- Spend targeted social video to ignite demand when you need volume quickly.
- Use concrete, real examples (trade offers, cash amounts) and urgency to pull owners in for inventory acquisition.
AI Will Separate Informed Dealers
- Dealers who master AI will outcompete peers in the next 12–24 months, but many products are unproven.
- Beware vendors claiming 'AI-powered' without tangible, tested results in your workflow.
Sourcing Right Cars Drives Momentum
- Sourcing the right consumer cars reduces aging and advertising cost per retailed vehicle.
- Dealers who pivot from auctions to buyer-sourced inventory gain momentum and market share.