Dettmore Home Improvements: Building an Authentic Brand & Following by Creating Honest Content with Zachary Dettmore

With the belief that “a rising tide raises all ships”, Brad kicks off the conversation explaining why he wholeheartedly believes in sharing so-called trade secrets via his social media and podcast, making it a point to educate clients and trade partners to uplift the industry as a whole.

Zach then speaks on becoming a better leader and creating a great company culture by setting expectations with your employees and developing the right systems and processes for your business. He also reveals how he has been able to cultivate his authentic online brand.

Finally, Zach explains why he decided to let all of his employees go at the end of 2021 in order to manage his two businesses by himself, and how he currently defines his scope of work for the projects he takes on today.

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
• Pella Windows & Doors - https://www.pella.com/

Events:

• Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

• [03:32] Educating clients and trade partners
• [13:53] Defining career “success” and building an authentic brand
• [21:16] Why Zach started his social media
• [26:26] Being creative with your content
• [30:44] Working with The Build Show
• [36:39] How Zach schedules his content for his various social media
• [42:36] Developing the right systems and processes for your business
• [46:25] Creating a great company culture
• [53:25] Letting everyone go and managing a one-man company as of the start of 2022
• [01:04:43] How Zach delegates tasks today
• [1:12:55] Zach’s ideal client
• [1:17:11] What Zach is most excited about

Connect with Zachary Dettmore:

• Website: https://www.dettmore.com/
• Instagram - https://www.instagram.com/dettmore101/
• YouTube - https://www.youtube.com/c/Dettmore101
• TikTok - https://www.tiktok.com/@dettmore101
• Facebook - https://www.facebook.com/dettmorehomeimprovements
• Tumblr - https://dettmorehomeimprovements.tumblr.com/
• Houzz - https://www.houzz.com/pro/dettmore/dettmore-home-improvements?lt=hl

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/
• Instagram - https://instagram.com/aft_construction
• Facebook - https://www.facebook.com/aftconstruction
• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Zachary:

• I’m a harsh critic of myself and there’s really not much that I’m afraid to share about my personal struggle, and when people see that I’m struggling, they realize that we’re all in this together.
• You’re only going to see the value of my work in a decade, when compared to my competitor.