51: Bootstrapping a $4 Million Chair-Massage Businesses and Tripling Revenue by Going Fully Remote with Eddie Rich

Eddie Rich takes us on his journey of founding LoDo Massage during the recession with just $30 and scaling it to operate in 45 U.S. states and land clients that include some of the top Fortune 500 companies. 

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After losing almost everything in the recession of 2008, approaching 50 years old, and unable to find investors for his business idea, he explains how he creatively bootstrapped it and cultivated competitive advantages based on his expertise in SEO marketing and building efficient systems and processes, which allowed him to scale the company to over $4 Million with only 5 corporate staff. Eddie gives tips for SEO marketing and building businesses with minimal startup capital. He also talks about his leadership style, his productivity habits, and morning routine, and how he runs his company from different time zones and coordinates with his team. He then talks about the advantages of going fully remote, and how he tripled his company revenue once he made all of his staff location independent and started traveling the world. Eddie also shares his experience doing the Remote Year program at age 56, the Nomad Train at age 57, and why he is so passionate about travel and chooses to continue the nomad lifestyle. He shares his favorite book, productivity app, travel hack, and gear recommendation, as well as his top 3 favorite travel destinations of all time and what is currently at the top of his bucket list. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE.

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See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual)

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