#59 The Lee Densmer Route

In this episode, Lee Densmer, author and content marketing strategist at Globia Content Marketing, shares her journey from 25 years in corporate to launching her own consulting business. After two layoffs, Lee turned a forced decision into her best move yet, leveraging her extensive network to build a solid client base. She discusses the challenges of transitioning from corporate life, the importance of strategic networking, and the highs and lows of consulting. Lee reflects on her first three years, exploring how she adapted her offerings to better align with what she truly loves.

She reveals the evolution of her business model, moving from long-term retainers to shorter, more agile sprints, and the growing pains that come with a successful but shifting business. As Lee navigates the transition from being a sole consultant to running a content-driven business, she delves into her latest venture: launching a course alongside her book and consulting. Lee talks about how an accidental audience on LinkedIn became one of her greatest assets, providing a solid foundation for her next steps. She also shares her lessons learned on scaling, trusting the process, and finding fulfillment in the work.

(00:00) Intro

(03:02) No plan, just freedom

(04:56) Landing first clients

(06:06) When the network dries up

(07:50) Evolving offers and retainers

(10:34) Strategy vs. execution debate

(14:20) Building a partner bench

(20:56) Never stop biz dev

(24:31) Productizing the offer

(26:32) Firing bad fit clients

(31:20) Mexico sparks book idea

(36:50) Book costs and payoff

(43:43) Business regrets and outsourcing

Follow Lee on LinkedIn: https://www.linkedin.com/in/leedensmer/

Check out Globia Content Marketing: https://globiacontent.com/

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