Ahead of the Game Digital Marketing Skills for Today & Tomorrow
Oct 14, 2022
Host Will Francis chats with Mischa McInerney, DMI's CMO, about essential digital marketing skills. They discuss data understanding, CX & UX interest, and the importance of soft skills. Topics include automation, omnichannel, and CRO. They also touch on creativity, hybrid working, and interview questions.
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Creativity Still Wins Hearts
- Creative, copy and content remain essential to turn data-driven plumbing into meaningful customer communication.
- Mining organic customer language (e.g., Reddit) yields insights to improve how you speak to audiences.
Undervalued Creative Can Be Measured
- Creative is undervalued and often homogenized because technical plumbing gets more attention.
- Platforms now analyze creative performance, which can help assign measurable value to creative work.
Use AI Without Losing Personal Touch
- AI makes creative production scalable but risks producing impersonal, black-box outcomes.
- Stay close to customers and use creative intervention to keep communications personal and meaningful.