
Business Lunch Amazon's Grocery Strategy: A New Direction
Feb 12, 2026
Richard Lindner, a business operator who runs companies with a focus on operational execution, joins to unpack Amazon’s grocery pivot. He and Roland tease why closures can equal expansion. They discuss market expansion, build vs. buy choices, spotting high-frequency opportunities, and how to assess internal capacity before scaling.
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Start With Customer Purchase Frequency
- Ask what your customers buy far more often than your product and what prevents them from getting full value.
- Expand into offerings that solve those constraints to boost retention and LTV.
Solve Adjacent Customer Problems
- Solve adjacent problems that make your core customer more valuable and easier to retain.
- Acquire or build those capabilities only if they directly increase core revenue and retention.
Scalable Born From Internal Pain
- Scalable was created because Digital Marketer taught growth but not how to run a business.
- They launched Scalable internally then commercialized it to solve operational chaos from successful marketing.
