Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!
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question_answer ANECDOTE
Emergency Passport Post Blew Up
Lucy posted a quick photo of an emergency UK passport and it became her most engaged post in years.
The engagement spike came because it was a genuine fail and felt authentic to her audience.
question_answer ANECDOTE
Public Failure Led To Better Opportunities
Lucy publicly aimed for the Sunday Times business bestseller and failed to hit it.
Discussing the failure publicly led to podcast bookings and paid work that outperformed the intended success.
volunteer_activism ADVICE
Respond Fast With Ready Expertise
Be reactive: monitor journalist calls and respond fast with prepped commentary.
Offer instant expertise and ready bullet points rather than polite, vague interest.
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I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.
Some key takeaways:
Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast 