The Publishing Performance Show Lucy McCarraher of BookMagic AI – Using AI to Write Your Book (Without AI Writing Your Book)
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Nov 11, 2025 
Lucy McCarraher, founder of Rethink Press and BookMagic AI, is an experienced business-book mentor who helps non-writers publish with authority. She discusses positioning with the three P's, using AI for planning and ideas but not final text, breaking writing into small stages, planning chapters in detail, dictation and short daily habits, and hybrid publishing versus DIY options.
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Started Career With Video Books In Retail
- Early in her career Lucy created "video books" like cooking with Prue Leith and gardening with Alan Titchmarsh sold in mainstream UK retailers.
- That background in multimedia influenced her later publishing and coaching approach.
Use AI For Ideas Not Manuscript Text
- Use AI as a research and coaching tool but not as a content shortcut for your manuscript.
- BookMagic allows idea prompts and tone guidance, but prevents copy-pasting AI output into the manuscript to avoid copyright and hallucination risks.
Your First Business Book Should Explain Why
- For first-time entrepreneur authors, the ideal first book is about your business: your process, reasons and client problems.
- Aim to explain why you do things that way rather than producing a how-to manual or sales brochure.
