Marianna Hewitt, a social media pioneer and co-founder of the Summer Fridays skincare brand, shares insights on the importance of crafting a personalized morning routine for success. She highlights the dangers of creator burnout and the need to prioritize mental well-being over social media metrics. Their conversation also touches on the value of authentic relationships and navigating the challenges of entrepreneurship, encouraging listeners to focus on genuine engagement and self-care in an often demanding industry.
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question_answer ANECDOTE
Authenticity over Virality
Hewitt prioritized authenticity over virality, focusing on content she genuinely loved.
This led to slower growth initially, but it built a loyal audience and attracted luxury beauty brands.
volunteer_activism ADVICE
Prioritizing Rest
Prioritize rest and time off to combat burnout, even with a demanding schedule.
Hewitt found that taking breaks significantly improved her well-being and productivity.
volunteer_activism ADVICE
Energy Management
Identify energy drainers and givers in your life, including people, tasks, and routines.
Prioritize spending time with people who uplift you and create boundaries with those who drain you.
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Today, I sit down with my good friend Marianna Hewitt to talk about a range of topics related to self-care, mental health, and the challenges of being a content creator. She emphasizes the importance of finding a morning routine that works for you, rather than following what works for others. She also discusses the concept of creator burnout and the importance of prioritizing your mental and emotional wellbeing over views and clicks. Additionally, she touches on the importance of quality friendships and the challenges of running a company.
Mariana Hewitt is the leading voice in social media and the co-founder of Summer Fridays, the skincare brand whose iconic jet lag mask became an instant bestseller. Marianna is also the host of her own podcast Life with Marianna, the number one fashion and beauty podcast.
You can order my new book 8 RULES OF LOVE at 8rulesoflove.com or at a retail store near you. You can also get the chance to see me live on my first ever world tour. This is a 90 minute interactive show where I will take you on a journey of finding, keeping and even letting go of love. Head to jayshettytour.com and find out if I'll be in a city near you. Thank you so much for all your support - I hope to see you soon.
What We Discuss:
00:00 Intro
03:19 What is your earliest memory as a child?
06:44 The reason why we react differently when presented with similar situations.
08:42 The advantage of becoming a parent when you’re fully ready.
12:08 This is why you should never rely on anyone for anything.
15:41 Marianna shares the life lessons she learned from her parents.
18:11 Pursuing the passion for sharing things that you love with an audience.
20:59 Every job and experience brings about different learnings.
23:24 Falling into the trap of chasing virality.
28:54 Marianna explains the balance of having a time off to avoid burnout.
33:45 Surround yourself with a group of people that resonates with your core.
35:29 Do you really want to run a business because you want to build a company?
40:05 Think about what you are uniquely good at.
44:23 How do you decipher what you think is important and what’s truly important to you?
47:18 There’s got to be a reason why successful people have morning routines and do journaling.
50:57 What are you looking forward to in the years to come?
53:06 Let’s focus on taking care of our brain health.
01:00:00 You can be two opposite things and still be happy.
On Purpose with Jay Shetty 
