The Innovation Engine Podcast 199. Building a Culture of Agile Thinking
May 23, 2023
Kevin Philpott, Director of Product Design at Pie Insurance, who scales product design and research across startups and enterprises. He discusses focusing on outcomes over outputs. He explains think big, start small, learn fast. He covers using research early, building trust with documented experiments, and structures companies use to enable innovation.
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Prioritize Outcomes Over Outputs
- Focus on outcomes over outputs when applying Agile thinking to product discovery and development.
- Use hypotheses and small tests to verify market assumptions, thinking big but starting small and learning fast through measurable experiments.
Make Failure A Learning Currency
- Treat failed experiments as learning opportunities rather than trophies to normalize testing.
- Frame tests as collective learning to reduce defensiveness and shift blame from individuals to shared discovery.
Use UX Research To Guide Early Bets
- Elevate UX beyond pixels by investing in discovery research and quantitative metrics early.
- Combine web analytics to find drop-offs then use qualitative research to surface motivations and test hypotheses.
