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Triangulate Research For Richer Insights
- Zillow centralizes multiple research disciplines to triangulate richer insights.
- Amy lists UX, population science, behavioral research, and insights working together under design.
Include Researchers In Workshops
- Always include researchers in design workshops to ground modeling in real user language.
- Amy says research teammates catch wrong terms and reveal missing context.
OO UX Makes Concept Modeling Tangible
- Object Oriented UX converts abstract concept modeling into tangible nouns, verbs, and attributes.
- Amy finds OO UX makes IA accessible to stakeholders who resist ambiguity.