Tom Burwell, CEO of World Supercross, joins us for Chapter 371 to unveil the future of WSX. A full rebrand. More money in the sport. Bigger races. A true global Supercross championship. WSX is taking Supercross to new countries, reaching new fans, and rewriting what a world championship looks like.
If you’re a Supercross fan — this chapter is a must watch!
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00:00:00 Intro
00:00:48 Fist Handwear Ad
00:01:51 Making Supercross my World
00:15:39 Owning the World Championship Name
00:20:57 Birth of SMX
00:24:33 Division between the 2 Series
00:35:00 Rygg Ad
00:36:43 The Global love of two wheels
00:40:18 Why invest in Supercross?
00:47:17 Monster Energy Gets it
00:49:07 Re Branding World Supercross
01:02:46 Dana Whites Investment in Boxing
01:06:57 Ricky Carmichael Daniel Blair
01:08:03 World Supercross Facing Push Back
01:16:51 Creating Sure Stars
01:22:17 Incentivising teams in WSX
01:31:45 Sota Fuel Ad
01:34:08 Is World Supercross Profitable
01:36:11 WSX 8 Figure Investment!
01:44:35 The cost of running a WSX event
01:46:08 Radio Comms in WSX
01:51:26 Paris Supercross
01:55:48 Betting on Supercross
02:09:31 NASCARS Incentivising their drivers
02:15:28 Ken Roczen
02:17:20 Eli Tomac
02:21:05 Motosport Ad
02:22:16 AMA Racers moving to World Supercross
02:28:53 World Supercross Documentary Series
02:34:30 Fans want new content
02:41:36 Respectful Criticism
02:48:47 Electric bikes in World Supercross
02:52:12 World Supercross' relationship with the OEMS
02:59:10 Outro
#WorldSupercross #Supercross #WSX #GypsyTales #Motocross
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