Daliana's Game

Stop abusing A/B testing, toxic experimentation culture, how to run A/B tests with rigor - Che Sharma - The Data Scientist Show #071

17 snips
Nov 4, 2023
Che Sharma, former data scientist at Airbnb and founder of Eppo, discusses toxic behaviors in experimentation culture, A/B testing best practices, and A/B testing for ML models on The Data Scientist Show. Topics include statistical power, effect size, monitoring metrics, alternative methods to A/B testing, difference in differences method, and A/B testing in ML and AI.
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ADVICE

Guard Rails And Prolong Tests If Needed

  • Add automated guardrails that alert when key metrics drop during experiments.
  • If guardrails look concerning, continue running the test longer before deciding.
ADVICE

Make Reports Focused And Consistent

  • Report a narrow set of core metrics decided by leadership and put explorations in an appendix.
  • Avoid cherry-picking slices as headline wins; keep exploratory cuts for idea generation.
ADVICE

Design Reports Leaders Will Read

  • Publish experiment reports where leaders actually live (Slack, email, Notion) and keep format consistent.
  • Include context, screenshots, and a one‑page core-metrics headline before deeper analysis.
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