Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie

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Nov 11, 2025

Julian Goldie, an innovative SEO operator and entrepreneur, dives into the highs and lows of his journey in the digital marketing space. He shares his strategy for scaling content using AI and the day his sites faced a widespread Google penalty. Discover practical insights on keyword research, building resilience after setbacks, and the importance of documenting experiments. Julian reveals his simplified approach to backlinks and outreach, while emphasizing creative strategies that harness modern AI to amplify growth across platforms.

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INSIGHT

Simplify SEO To Three Core Pillars

Simplify SEO to three core areas: keywords, content, and backlinks.
Overcomplicating SEO confuses clients and slows execution, so focus on what moves results.

ADVICE

Hunt Low-Difficulty, High-Intent Keywords

Target low KD (≤10) keywords that still drive commercial value or leads.
Prioritize keywords that will make money directly or indirectly rather than chasing pure volume.

ADVICE

Exploit Low-DR Competitors

Use Ahrefs competitor gap and organic competitors to find low-DR sites ranking for valuable keywords.
Prioritize keywords where top results have DR 0–10; you can outrank them quickly with modest effort.

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E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From rapid AI content experiments to the Google penalty that hit an entire group of creators on the same day, to rebuilding and growing bigger than before, this is a full breakdown of what happens when scale meets search engines.

We get into practical strategy, experimentation, and mindset. If you're building websites, doing SEO, or growing a personal brand, this conversation will help you understand what matters and what doesn't.

We cover: - How Julian scaled content using AI before most people noticed the opportunity - The exact moment Google penalized his sites and why multiple creators got hit at once - Why separating sites in Search Console matters - How to handle setbacks without losing momentum - Keyword research frameworks that are simple and repeatable - How to find low competition, high intent keywords that convert - A clear approach to backlinks, outreach, and negotiation - The role of volume in content growth across YouTube, X, and blogs - Why documenting experiments builds trust faster than teaching theory - How to build resilience when growth slows or stagnates

If you want to grow in SEO, consider this discussion a field report.

⭐️ Julian's Free SEO Strategy Session - https://go.juliangoldie.com/strategy-session?utm=edwardshow ⭐️ Julian's AI Profit Boardroom - https://www.skool.com/ai-profit-lab-7462/about ⭐️ Julian Goldie on YouTube - https://www.youtube.com/@JulianGoldieSEO ⭐️ Julian Goldie on LinkedIn - https://www.linkedin.com/in/juliangoldieseo/?skipRedirect=true ⭐️ Julian Goldie on Instagram - https://www.instagram.com/jules_goldie/ ⭐️ Julian Goldie on X - https://x.com/JulianGoldieSEO

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Welcome 00:08 The Google Penalty Story 04:23 Rebounding from Setbacks 07:24 SEO Strategies and Insights 13:33 Keyword Research Techniques 23:27 Link Building Methods 29:02 Agency Growth and Personal Journey 31:56 Reflecting on the Journey 32:29 Moving to Bangkok 32:38 Starting a Business in Asia 33:51 Early SEO Strategies 33:56 Creative Link Building Techniques 35:56 AI in Content Creation 37:57 Documenting SEO Experiments 46:48 The Importance of Hooks in Marketing 52:12 Repurposing Content with AI 56:02 Rapid Fire Questions 58:53 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #blackhatseo #automateseo #growthhacking