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Small Engaged Audiences Convert
- A small, engaged Instagram audience can outperform larger passive followings for direct sales.
- Tanya sold most pre-orders from ~1,000 Instagram followers through engaged posts and link tools.
Start Direct, Expand Later
- Keep distribution simple early: sell direct (Gumroad) and later expand to platforms like Audible or Amazon.
- Offer bundled formats (PDF, ebook) and add audio later to increase value for early buyers.
Early Sales And Organizational Deals
- Tanya has sold around 162 individual copies on Gumroad plus additional bulk organizational sales.
- She also offers organizations a discounted $19 bulk price and runs those orders via Typeform.