The Work Podcast Episode 7 Keto Brick Updates

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Pricing announcement details:https://www.ketobrick.com/pages/keto-brick-pricing-announcement

We’re back in the saddle this week with a big ol’ dose of transparency and a behind-the-scenes look at some major changes at Keto Brick. After a quick taste test of some new ketone drinks and a chat about low-acid coffee, Greg and I dive deep into why we’re raising the base price of the bricks for the first time since launching back in 2018. It’s a move we didn’t take lightly, but the math doesn’t lie—costs are up across the board, and this change is necessary to keep serving our amazing community without cutting corners or compromising on quality.

We talk about how Keto Brick started with just Crystal and me making bricks in our kitchen after hours, what’s changed since then, and why the mission has always been about offering the cleanest, most functional performance bar on the market—not just chasing profit. We also introduce our brand-new loyalty program, built to reward our most dedicated customers with perks like points, tiered benefits, and potentially early access to flavor launches.

Beyond that, we chat about parenting in a tech-saturated world, upcoming bodybuilding plans (2027, anyone?), prepping for our next show, and even a story about rescuing a stranded neighbor.

As always, it’s raw, it’s real, and it’s all about keeping it honest with the people who support us.

Appreciate y’all more than you know. Let’s keep moving forward—together.