Tired of creating content that doesn’t resonate with your ideal clients?

In this episode, Kristin Harad chats with content writer and strategist Rebecca Rosenberg to break down how financial advisors can use content to grow their businesses and connect with their target audience.

With over a decade of experience working with financial brands, Rebecca explains how she crafts content that is clear, helpful, and engaging.

Listen in to hear actionable strategies—including how to follow up with leads using email, how to show personality in your writing, and how to use AI wisely—and the two simple questions that can help you build an effective content strategy.

Rebecca shares:

A framework for developing a content strategy
How advisors can use checklists and email sequences to nurture leads
Why brand voice and personality matter in an AI-driven content world
The power of emotional storytelling
How to discover your brand’s true voice
What types of content are working today

Resources:

Download Rebecca’s BRANDOLOGY Brand Messaging Guidelines Template: Use code FRIENDS50 for 50% off
The Financial Advisor's Guide to Repurposing Content (Ep. 28)

Connect with Rebecca Rosenberg:

Connect with Kristin Harad:

Simple & Effective Content Strategy for Financial Advisors with Rebecca Rosenberg (Ep. 29)