Corporate Lunch Ep. 6: Personal Branding
Sep 26, 2017
Two editors debate why loud logos are back and how Instagram amplifies personal branding. They compare loud versus quiet labels and argue that cut, fabric, and details can signal taste. They trade style rules about when logos feel authentic and share quick picks from music to footwear. The conversation includes subculture authenticity, craftsmanship, and simple rituals for seasonal comfort.
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Wear Logos Intentionally
- Wear overt branding deliberately and thoughtfully rather than as unthinking label whoring.
- Noah approves vintage logos and says some logos genuinely look cool when consciously chosen.
Designer Signature Beats A Label
- Recognizability often comes from a designer's singular signature, not explicit labels.
- Will and Noah argue masters should produce pieces identifiable by cut or detail alone, like Dries Van Noten or Armani suits.
Quiet Suit Got The Best Compliment
- Will shares a wedding anecdote where a simple brown suit impressed more than expected flashy looks.
- He felt the quieter, dialed-in outfit read as a compliment rather than predictable 'fashion guy' fireworks.