The Millionaire Real Estate Agent | The MREA Podcast

98. Craft a Referral Engine That Generates 100+ Deals a Year With Christina Ward

14 snips

Sep 1, 2025

Christina Ward, a Boise real estate agent with a billion-dollar career, reveals her powerful referral-based business model. She emphasizes that generating over 100 deals a year hinges on relationships and a strong system. Christina shares her unique '52-touch' strategy and memorable events like home makeovers and masquerade balls that foster community and trust. She also dives into the importance of negotiating confidently and balancing work with family by leveraging external help. This insightful discussion is packed with practical strategies for real estate success!

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ANECDOTE

From Babysitter To Realtor

Christina entered real estate after babysitting for a realtor family and becoming their assistant.
She transitioned from health promotion into real estate because she admired that family's work ethic.

ANECDOTE

Recession Sparked A Breakthrough

The Great Recession forced Christina to change brokers and follow KW systems.
After adopting BOLD practices she sold seven houses in one month and rebuilt momentum.

ADVICE

Daily Calling and VIP Follow-Up

Keep making phone calls and follow-up part of your daily routine, focusing on VIPs.
Lead-generate and follow up consistently; calls build trust and long-term referrals.

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Christina Ward has built a billion-dollar career on one clear initiative: You can run a 100-deal-a-year business on referrals if you have the right playbook. A former collegiate athlete turned Boise real estate powerhouse, Christina shares how she runs a business with the precision of a sports team. In her businesses, relationships are at the core, systems never fail, and events keep her clients connected year after year.

From her 52-touch plan to signature gatherings like the Home Makeover, Summer Party, Masquerade Ball, and “Pies for Life,” Christina shows us how consistency, generosity, and follow-through become a referral engine. And she doesn’t stop there! Christina opens up about negotiating with confidence, setting clear expectations, and leveraging help at home so she can show up fully for her clients and her family.

This is a masterclass in building a brand promise you can live every single day.

Resources:

Read Never Split the Difference by Chris Voss
Listen: Episode 03. A Story of Unshakable Work Ethic With Cody Gibson
Learn more about BOLD Coaching
Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

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Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.