Today I’m joined by Steven Cardinale. Steven is a software entrepreneur and executive. He has more than 20 years of business and technology experience including founding and leading CID Management, one of the largest Healthcare Cost Control software companies prior to his successful exit in 2015. He is the author of new book called Synaptic Alchemy which provides a new way to look at innovation, entrepreneurship, and business success. Steven tell how how to disrupt an industry by using concepts from alchemy.

Synaptic Alchemy: The Art & Science of Turning Ideas into Gold book

Steven Cardinale on Twitter

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212. A strange week to be Swedish