Ep 117: Focusing on the fight-game and the Misfits opportunity

Few sporting evolutions have been so rapid as combat sports in recent years. From the surge of new sports and martial arts, to the rise of crossover boxing - like it or not, the face of the fight game is changing. 

This presents a key opportunity for betting operators, as new dynamic markets are opened and combat sports engages a completely new younger audience.

Joining stand-in host Martyn Elliott to discuss the emergence of mixed martial arts, the current state of boxing and the appeal of the sports in present day, is Joe Streeter and Callum Williams of Insider Sport.

To read more on today's discussion CLICK HERE to be directed to the Insider Sport website. 

Host: Martyn Elliott
Guests: Joe Streeter & Callum Williams
Producer: Anaya McDonald
Editor: James Ross

All eyes on Miami next for SBC, as we turn our attention towards SBC Summit Latinoamérica. The event will bring together the leadership teams and product specialists from retail and online operators in markets including Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Dominican Republic, Uruguay and many others to share information about best practice, launching in new territories, localized marketing strategies, and the latest technology. You can get your tickets at https://sbcevents.com/en/sbc-summit-latinoamerica/