Masters of Scale FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’
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Mar 12, 2026 
Amy Howe, CEO of FanDuel and former Ticketmaster leader who steered teams through crises. She talks about leading through COVID, scaling regulated consumer businesses, FanDuel’s pivot from prediction markets to sports betting, tribal and state regulatory challenges, responsible gaming measures, and using AI to improve safety and personalization.
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Bring The Team Into Organizational Change
- Bring your top team along when reorganizing and use outside help to reduce emotion-driven backlash.
- Amy cautions doing org changes from a position of strength to avoid playing defense later.
Prediction Markets Were FanDuel's Original Product
- FanDuel's roots are in prediction markets and pivoted to daily fantasy sports because most early volume was sports-related.
- Returning to prediction markets now is a full-circle strategic move as regulation and demand evolve.
How PASPA Repeal Unleashed State Betting Markets
- The 2018 Supreme Court decision removed the federal ban and handed states control, unleashing large consumer demand for legal sports betting.
- FanDuel leveraged its engaged DFS users to migrate them into regulated wagering quickly.