Newsletter & Email Growth: Growth In Reverse The Newsletter Growth Playbook for 2026 with Matt McGarry
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Jan 21, 2026 
In this engaging discussion, Matt McGarry, founder of GrowLetter and a newsletter growth guru, shares insights from scaling major newsletters like The Hustle. He makes a compelling case that small, niche audiences can yield higher profits through services rather than just sponsorships. Matt reveals his $76-per-subscriber strategy from LinkedIn, the power of lead magnets on YouTube, and emphasizes the untapped potential of short-form video for growth. His approach combines monetization with a disciplined business model, proving that quality trumps volume in newsletter success.
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Turn Newsletters Into Lead Magnets
- Turn high-value newsletter issues into lead magnets by gating individual editions.
- This avoids extra work because every strong newsletter can serve as a conversion asset.
Make YouTube Videos Convert
- For YouTube, pair each video with a simple, relevant lead magnet such as slides or prompts.
- Place that lead magnet in the top link, description, and a pinned comment to maximize conversions.
Short-Form Video Edge
- Short-form video is underutilized for B2B and creator growth despite strong ROI.
- Dedicated shorts often outperform clipped long-form content for fast audience growth.
