Constellation Brand's Wayne Duan on the challenges of selling booze online and why D2C should be viewed as a relationship channel
Oct 23, 2020
30:45
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Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito.
BRAVE COMMERCE