The Dart Board with Daniel Dart

Henry Ward | Carta - On being an ‘accidental founder,’ scaling a unicorn in a ‘non-hype’ sector, and how to build effective teams and manage mental health

Apr 2, 2025
Henry Ward, CEO and co-founder of Carta, shares his inspiring journey from a failed startup to leading a thriving unicorn that supports over 40,000 companies. He discusses the challenges of scaling a business in a non-hype sector and the evolution of Carta from simple cap tables to comprehensive financial services. Henry emphasizes the importance of effective team management, the emotional complexities of leadership, and the balance between customer focus and mental health. His insights on resilience and empathy in personal growth make for a thought-provoking listen.
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ANECDOTE

Staying in Sales

  • Henry Ward still personally handles sales for new Carta products and has a sales quota.
  • This keeps him connected to customers, ensuring he understands the market and product needs.
ADVICE

Internal Brand Management

  • As companies grow beyond 100-200 employees, CEOs must manage their brand perception internally.
  • Direct interaction decreases, so employee perceptions become their reality, necessitating more active communication.
ADVICE

CEO Involvement

  • Contrary to common advice, CEOs shouldn't just focus on external 'CEO things'.
  • Engage in daily operations, like reviewing hires and offers, to stay connected and grounded.
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