Negotiate Anything The Secret to Winning Bigger by Doing Less
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Jan 30, 2026 Laura Ries, branding strategist who champions category focus and bold visual identity, and Marilyn McClure Demers, a corporate legal leader known for composure in high-stakes negotiations. They discuss clarity over complexity in strategy. Topics include building brands by choosing focus, forging personal credibility under pressure, strategic cooperation to scale creative work, and using contrast to rally attention.
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From Snickers To Respect In Court
- Marilyn describes a federal judge asking her to use a 'come hither look' then sending her to the picket line.
- She kept composure, went to the line, and the court later granted the motion with increased respect.
Center Yourself Before Reacting
- Don't rush emotional reactions: Marilyn recommends centering yourself to avoid reactive mistakes.
- Use composure to convert difficult moments into reputational opportunities.
How The Journey Beats The Clause
- Negotiation is people plus process: Marilyn emphasizes engaging, trusting first, and shaping how people feel during the journey.
- The journey and emotions often matter more than the final clause.
