Double Tap Weekend: RNIB and Ofcom Push for Consistent On-Demand Accessibility
UK streaming services face new accessibility rules under the 2024 Media Act, requiring Netflix, Amazon Prime, Apple TV, and others to meet minimum standards for audio description, subtitles, and signed content.
Steveen Scott and Shaun Preece dive into the UK’s updated approach to on-demand accessibility, now overseen by Ofcom. The 2024 Media Act extends broadcast standards to major streaming platforms with 500,000+ users, establishing minimum requirements of 80% subtitled content, 10% audio described, and 5% signed programming.
They discuss the delayed rollout—consultations through 2026, enforcement by 2027, and a four-year compliance period—sparking debate over why services need so long to implement features that largely already exist. RNIB’s Sonali Rai joins to explore industry challenges including resource allocation, content discoverability, and metadata issues that prevent audio description from “travelling” across platforms.
The conversation also covers:
- The potential global impact of UK regulation.
- Calls for higher AD thresholds and consistent accessibility.
- The role of AI in future audio description.
- Accessibility gaps on social media platforms like YouTube and TikTok.
Subscribe to Double Tap for more in-depth conversations on accessible technology and media. Share your thoughts via email at feedback@doubletaponair.com or WhatsApp at +1 613-481-0144.
Relevant Links
RNIB: https://www.rnib.org.uk
Inside Access Live: https://insideaccess.live
Ofcom Media Act 2024: https://www.ofcom.org.uk
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About Double Tap
Hosted by the insightful duo, Steven Scott and Shaun Preece, Double Tap is a treasure trove of information for anyone who's blind or partially sighted and has a passion for tech. Steven and Shaun not only demystify tech, but they also regularly feature interviews and welcome guests from the community, fostering an interactive and engaging environment. Tune in every day of the week, and you'll discover how technology can seamlessly integrate into your life, enhancing daily tasks and experiences, even if your sight is limited.
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