Zoe Chance on why influence is your superpower and what's holding you back

Mar 7, 2023

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ADVICE

Stage Emotion First, Data Later

Lead with emotional, easy-to-process hooks or make the action frictionless before delivering facts.
Save dense data for later materials and stage information to match audience readiness.

INSIGHT

Behavior Beats Mind-Changing For Action

Changing behavior is usually easier and more effective than changing minds when you want action.
Activate the willing first and use those actors to influence the indifferent over time.

ADVICE

Build Roots Before Pitching Ideas

Before pitching in a meeting, cultivate necessary buy-in privately with allies and skeptics.
Use those pre-meet conversations to surface objections and turn detractors into quieter participants.

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What holds you back from having the influence you want?

Quickly listen to the first thing that comes into your mind.

It might have been a sense that somehow you’re not charismatic enough, or not aggressive enough – or maybe the opposite. You talk too much and forget to listen or emotionally engage.

So if we have a clear idea on the blocks that are holding back from the influence we know we’re capable of having. What stops us?

According to my guest today, tapping into your true influence superpower is like learning a new language. We all say we want it, but few of us are prepared to go through the discomfort and awkwardness of becoming fluent.

Today’s Guest

My guest today is Yale Professor and super human, Zoe Chance. Zoe is a writer, teacher, researcher and climate philanthropist. Her latest bestselling book is called ‘Influence Is Your Superpower.’ She has a doctorate from Harvard and teaches the most popular course (in that it completely sells out every year) at Yale School of Management.

Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google’s global food policy.

Twitter: @zoebchance

Facebook & Linkedin: @zoechance

You’ll Learn

Why the universe is not designed for our pleasure, and what that has to do with how we influence ourselves and (as we both discovered) the wiring of our children.
The difference between our ‘alligator’ mind and our ‘judge’ mind – and you guessed it, why it’s always wise to win over the alligator first.
Why you should focus on changing someone’s ‘behavior’ and not their ‘mind’.
The main misconceptions about what it takes to be a person of influence
Finally, how Zoe is dealing with her own influence blocks right now. Believe me, the further you go on your influence journey – the more upper limits you will encounter and the better the tools you learn to employ.

References and links mentioned

My new ebook The Influencer Code https://bit.ly/3djTTps
Zoe’s book Influence Is Your Superpower
Influence Insights Newsletter

Thanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.

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