This Week in Startups Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399
Mar 3, 2022
Matt Mahar, CEO of Cana, is on a mission to revolutionize how we drink with their groundbreaking molecular beverage printer. Discover how this device allows for personalized drinks, from sugar levels to flavors, while tackling environmental issues like packaging waste. Mahar shares insights into Cana's pricing strategy and innovative product cartridges. Their vision extends beyond just beverages, aiming to create a platform that could redefine the entire bottling industry, making it more sustainable and consumer-friendly.
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The 1% Insight
- Only 1% of a beverage's volume is flavor; the rest is water.
- Cana ships the 1% and uses tap water, reducing shipping waste.
Molecular Beverage Printer
- Cana's printer mixes tiny amounts of ingredients with water and ethanol.
- It can create a wide range of drinks in about 30 seconds.
Bottling Industry Impact
- The bottling industry emits 500M metric tons of CO2 and uses 400T liters of water.
- Cana significantly reduces waste by creating drinks at home.