Bad Decisions Podcast

84% of Humans Have Never Used AI

Feb 23, 2026
They dig into a viral claim that 84% of humans have never used AI and unpack what those numbers really mean. They explore huge business opportunities in the untapped AI user base and give a practical playbook for selling AI services. They analyze a cloud code security reveal that triggered a $15B market reaction and test Microsoft Trellis 2.0 against Hunyuan for 3D asset generation using Kratos as a benchmark.
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INSIGHT

Most People Still Haven't Touched AI

  • 84% of the world's 8.1B people have never used AI and only 0.04% are advanced users.
  • The viral graphic maps 2,500 dots (3.2M people each) showing 6.8B non-users, 1.3B free users, 15–25M paying subscribers, and ~2.5M advanced builders.
INSIGHT

Most U.S. Businesses Aren't Using AI Meaningfully

  • Only 18% of U.S. businesses report using AI for any function, which can mean trivial uses like rewriting emails.
  • That implies ~82% of U.S. businesses aren't leveraging AI meaningfully yet, leaving large serviceable opportunities.
ADVICE

Sell Simple AI Services To Traditional Firms

  • Offer AI automation, implementation, enterprise training, chatbot building, or data readiness as services to traditional companies.
  • Target law, dental, real estate, insurance, accounting and law firms with messy legacy data and repetitive workflows.
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