
Happy Place "You can't be a people pleaser and a leader!" Emma Grede on self-belief and female ambition
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Apr 27, 2026 Emma Grede, entrepreneur and co-founder of Good American and Skims exec, talks female ambition and leadership. She discusses why ambition needs discomfort and saying no. Conversations cover money, emotional hygiene, visibility at work, parenting without performative guilt, and why people-pleasing and leading don’t mix.
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Give Honest Feedback To Lead
- Do give honest, timely feedback and stop people-pleasing if you want to lead.
- Emma says you can be empathetic while being direct; leaders must make others uncomfortable to get results.
Charge For Your Time And Introductions
- Do price your time and introductions; treat business as transactional when needed.
- Emma charges for introductions or equity because her reputation and 20 years' work give them value.
Talking About Money Attracts Money
- Insight: Avoiding money talk makes money avoid you.
- Emma links open money conversations to better negotiation and fair deals for women in business.






