Design Better

David Shim and Rachana Rele: Read AI CEO and VP of Product Design for AI-native products at Adobe on amplifying creative work — not replacing it

7 snips
Apr 1, 2026
Rachana Rele, VP of Product Design at Adobe, shaping AI as a creative collaborator. David Shim, CEO of Read AI, building Digital Twins to capture and act on work intelligence. They discuss AI that removes drudgery, stores team knowledge, surfaces past feedback, and automates meeting tasks. They also tackle consent, guardrails, and how AI can change workflows and company memory.
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INSIGHT

Storage Of Intelligence Becomes New Company IP

  • David Shim calls the near-term shift “storage of intelligence,” where all work and context are captured and become company IP for later querying.
  • He imagines asking aggregated questions like "what were the last 100 customer interviews" across global teams without manual hunting.
ADVICE

Use AI To Remove Drudgery Not Replace Creatives

  • Rachana Rele advises using AI to remove drudgery and act as an ideation partner, not to replace creative autonomy.
  • Adobe examples include auto-naming Photoshop layers and automating production tasks while keeping humans in control.
INSIGHT

Meeting AI Replaces Note Taker Tasks And Speeds Work

  • David shows meeting AI eliminates the junior note-taker role by joining calls, tracking gestures and producing richer notes.
  • ReadAI also automates follow-ups and CRM updates, speeding processes like deal progression by days.
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