Masters of Scale

The Reid Hoffman Story (Part 2): Make everyone a hero

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Feb 26, 2019
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ADVICE

Mission-Aligned Investors

  • When seeking investors, don't just look for money; seek those whose missions align with yours.
  • Find investors who will see your success as a personal victory, mirroring Reid Hoffman's Friendster investment.
INSIGHT

LinkedIn's Early Challenges

  • Early LinkedIn faced user confusion about its purpose and value proposition.
  • People saw networking as important but tedious, viewing LinkedIn as beneficial for others, not themselves.
ADVICE

Engaging Friends and Family

  • To persuade friends and family to contribute meaningfully, align your business with their personal missions.
  • Mere favors won't sustain long-term engagement; make their involvement heroic.
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